dogi by themepul

As pet parents, we understand the importance of choosing the best products for our dogs. When it comes to dog toys, we want to strike a perfect balance between durability, safety, fun and attractiveness. The color of a dog toy can significantly impact its appeal to our canine friends, and selecting the right hue can make playtime even more enjoyable. In this blog post, we will delve into the world of color and explore how Pantone, RGB, and CMYK systems are used picking BIONIC colors.

Understanding the Importance of Color

Dogs, like humans, are responsive to colors, and the right color choice can play a pivotal role in enhancing their interaction with toys. Dogs are known to have dichromatic vision, meaning they perceive a limited spectrum of colors compared to humans’ trichromatic vision. Primarily, dogs see in shades of blue and yellow, while reds and greens may appear more subdued. Therefore, selecting an eye-catching orange color can have a positive impact on your dog’s playtime engagement.

Pantone, RGB, and CMYK: Unraveling the Color Code

Have you ever gone to the paint store, purchased a color of paint that you really like, and when you paint it up on your walls, the color looks different and not what you wanted ? This color selection challenge is even more difficult when specifying the same color across various printing and visual formats. Different formats have different color systems which rarely translate directly between one and the other.

  • Pantone:  ​The Pantone Matching System (PMS) is a standardized color reproduction system that allows for precise color matching across various materials and industries. Each color in the Pantone library is assigned a unique code, making it easy for the BIONIC factory and designers to replicate specific hues for use on plastics, clothing or BIONIC RUBBER.
  • RGB:  ​RGB stands for Red, Green, and Blue—the primary colors of light used in electronic displays like computer monitors, TVs, and smartphones. The RGB color model assigns numerical values to each primary color to produce a wide range of shades. When selecting the RGB orange color for BIONIC, the values must be balanced to achieve a warm and enticing hue when seeing BIONIC on screens.
  • CMYK:  ​CMYK stands for Cyan, Magenta, Yellow, and Key (Black)—the four colors used in traditional four color printing. Unlike RGB, CMYK is subtractive, meaning colors are created by absorbing light rather than emitting it. BIONIC designers and printers rely on CMYK values to ensure consistency in printed materials such as packaging, brochures or posters. Translating Pantone and RGB color values into a CMYK color is not as easy as it may seem.

What is challenging about using the color systems above, is that each color does not look the same when displayed on a different format. For example, if you printed a computer monitor RGB color on paper using a CMYK printer, the color will look different. When selecting colors BIONIC takes great care insuring that our official orange looks the same when displayed in various formats.

BIONIC has been using orange as its founding brand color since 2010. Orange offers versatility: it appears as a vibrant orange under outdoor sunlight, facilitating play and easy spotting, while indoors, it transforms into a more subdued shade, promoting an atmosphere of calmness and relaxation.
BIONIC’s Orange color not only sounds awesome, it embodies our brand promise to you of Tail Wagging Durability.




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