dogi by themepul



Duke effortlessly destroyed yet another new toy!

After years of testing, we developed BIONIC® - toys that Duke couldn't destroy, and he joyfully wagged his tail.

BIONIC is designed for dogs who can demolish ordinary toys in minutes.

At BIONIC we have been crafting toys to provide Tail Wagging Durability for your dog since 2006.

The BIONIC Story

In 2006 in my garage, I thought up BIONIC with the vision to be the strongest chew toy… ever.

With a group of very talented engineers, it took us many years to develop the first material formulas. Testing, testing and more testing.

We didn’t have product molds in those early days. The first BIONIC Bone shapes were made from a paint brush handle mold and came out looking like one !  Paint brush dog toys were the first BIONIC testing versions.

BIONIC Leg Press Test at 395 lbs
bionic material test

For first round proto tests, I would go down to my local gym and load the leg press machine with a dog tooth shaped chuck. If the paint brush prototype sample made it through the first series of tests, we would then go to rescue shelters and day cares to do live destructive testing. When we were getting close, we held the BIG BITE test which was a competition for the most destructive dogs we could find.

One day, by accident really, we found a formula that tested perfect and was better than any we had done before by a significant margin. One of the final live destructive tests was the “Duke Test”. Duke was an amazing American Pit Bull Terrier who had a very special gift. If something was whole, he felt it was his duty to make sure it was torn in parts and all over the floor in minutes. This successful BIONIC prototype was of a new material that he couldn’t destroy. Duke happily wagged his tail. 

From the final formula, we found that during processing, the new material was forming an interlocking ‘rats nest’ tangle of molecular chains. It was good to chew, was bouncy and stretchy, and together with passing all testing protocols, preformed to bite test pressures of 450 PSI+. BIONIC RUBBER® was born.

Once this final formula was discovered, BIONIC Pet Products was started with some great people and friends in 2010. In 2011, the Japanese tsunami destroyed a supplier facility that made a critical component of the BIONIC Rubber formula.

We finally were able to get going in 2012 and BIONIC was featured on Good Moring America with veterinarian Dr. Marty Becker, BIONIC grew and was sold in the US and many other countries by our respected distributors and retail partners.

In 2023, BIONIC joined with the Hagen Group, from a quick realization of shared enthusiasm for pets and strong family principles.

To learn more about Hagen, click here:

Together into the future Hagen and BIONIC will continue innovation and providing tail wagging durability for your dog.

– Keith Mullin

Good Morning America - BIONIC
Global Pet Expo 2012 - Orlando FL
Global Pet Expo 2012 - Orlando FL

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